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ADMINISTRATIVE TEAM

Executive Team

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Aaron Tucker, MBA

Chief Executive Officer

Aaron launched Forward Family Services in August of 2020 with the goal of making behavioral and mental health services more accessible and comprehensive for families in the Central Valley. Aaron was born and raised in Fresno, CA. After graduating from Clovis West High School, he served a two-year mission for the Church of Jesus Christ of Latter-day Saints in New Jersey-- this included volunteering with various nonprofits to provide ESL and food security services to families in Asbury Park and Camden. Aaron then attended and graduated from Brigham Young University with a Bachelor of Science in Recreation Management and Youth Leadership with a double minor in Business Administration and Nonprofit Administration. He then attended and graduated from Fresno State with a Master of Business Administration.  Aaron has been married to Kelsey for 16 years, and they are the proud parents of 4.  Aaron has 20+ years of management and leadership experience in the nonprofit and private sectors, including the Now I Can Foundation (Provo, UT), TCA Partners (Fresno, CA), Central California Food Bank (Fresno, CA), Evraz Rocky Mountain Steel (Pueblo, CO), and Defy Trampoline Parks (Baton Rouge, LA).  Aaron loves "hybrid" training (pairing weightlifting and endurance cardio), and he enjoys preparing for half and full marathons in particular. He also loves skiing on the snow and water as well as traveling with his family. Aaron is very passionate about the services we provide our families at Forward, and he finds great satisfaction in watching their progress and growth.

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Ash King, BSBA, SHRM-CP

Chief Operating Officer

Ash is a founding partner of Forward Family Services. He earned his Bachelor of Science in Business Administration from Colorado State University Pueblo and brings over 20 years of executive and operational leadership experience across the nonprofit and private sectors, including work with Chipotle, the YMCA, and Defy Trampoline Parks. Throughout his career, Ash has built and led high-performing teams in fast-paced, high-accountability environments. He has overseen large-scale hiring, team development, and operational growth, helping organizations scale responsibly while maintaining strong performance standards and team stability. His experience also includes consulting with businesses and entrepreneurs on operational management and supporting the launch of a nationally televised restaurant concept with NBC. At Forward Family Services, Ash focuses on building strong internal systems and investing in team development to ensure families receive consistent, high-quality support. He is passionate about strengthening the organization in ways that allow staff to thrive and families to feel confident in the care their children receive.

ADMINISTRATION

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Mellisa Martinez

Lead Administrator

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Joseph Pool

Intake & Outreach Manager

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Kristina Fry

Office Administrator

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Yvette Butler

Office Administrator

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Alexis Tello

Office Administrator

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Leilani Espinoza

Office Administrator

2261 Villa Ave. Clovis, CA 93612

6622 N Maroa Ave. Fresno, CA 93704

Tel: 559-575-8172

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