Aaron Tucker, MBA
Chief Executive Officer
Aaron launched Forward Family Services in August of 2020 with the goal of making behavioral and mental health services more accessible and comprehensive for families in the Central Valley. Aaron was born and raised in Fresno, CA. After graduating from Clovis West High School, he served a two-year mission for the Church of Jesus Christ of Latter-day Saints in New Jersey-- this included volunteering with various nonprofits to provide ESL and food security services to families in Asbury Park and Camden. Aaron then attended and graduated from Brigham Young University with a Bachelor of Science in Recreation Management and Youth Leadership with a double minor in Business Administration and Nonprofit Administration. He then attended and graduated from Fresno State with a Master of Business Administration. Aaron has been married to Kelsey for 13 years, and they are the proud parents of 4. Aaron has 15+ years of management and leadership experience in the nonprofit and private sectors, including the Now I Can Foundation (Provo, UT), TCA Partners (Fresno, CA), Central California Food Bank (Fresno, CA), Evraz Rocky Mountain Steel (Pueblo, CO), and Defy Trampoline Parks (Baton Rouge, LA). Aaron loves "hybrid" training (pairing weightlifting and endurance cardio), and he enjoys preparing for half and full marathons in particular. He also loves skiing on the snow and water as well as traveling with his family. Aaron is also the founder of Dig Endurance Company-- a fitness and coaching company where he hosts weekly podcasts with his brother, Shaun featuring guests with stories about "digging in" and overcoming adversity. Aaron is very passionate about the services we provide our families at Forward, and he finds great satisfaction in watching their progress and growth.
Ash King, BSBA, SHRM-CP
Chief Administrative Officer
Ash is a founding partner of Forward Family Services. He obtained his bachelor's degree in Business Administration from Colorado State University - Pueblo. Ash brings 15+ years of diverse business leadership experience in the nonprofit and private sector across several industries working primarily with Chipotle, the YMCA, and Defy Trampoline Parks. In each industry, Ash has been recognized for his development of strong teams that have achieved top performance metrics in sales, customer services, and operations. Ash has consulted several businesses, entrepreneurs, and confidential development projects in operation management, including working with NBC in training and advising on a restaurant launch for a reality TV Show. Ash is excited to invest his time into developing teams to support to the needs of local families and community through Forward Family Services.